This guide covers all SEO aspects including technical SEO, on-page SEO, and Keyword research. There are some best strategies that define the roadmap of successful SEO. Well, it works for e-commerce stores, Shopify sites, and local businesses as well.
Read on to learn more about the checklist for on-page SEO and best meta tag practices to ensure the site structure matches your optimization effort.
And the best part? In case you are struggling with higher Google ranking in 2024 – you will love the checklist!
Why use an on-page SEO checklist?
Doing SEO is like conducting a symphony. There are endless SEO activities taking place across every website. Be it on-page or technical – it contributes to the larger success of the website. Just like a special formula – the best consultant and agency use an SEO checklist, templates, and other project management documents to make sure everything is on track.
Over time, the medium of SEO checklist has evolved into a complex and dynamically generated interface within the CMS system. It also offers AI functionality and integration with several tools.
The versatility of the strategy suggests it can be reworked to suit the requirements. For the sake of versatility – there are three high-level SEO checklists to elevate your brand’s website.
Managing shared documents
If you are in the industry, you must be familiar with using spreadsheets to keep track of the SEO progress. With the advancement of technology, we have the ability to leverage shared SEO. Well, this can be easily transferrable – complex and simple as required!
Real-time SEO
This is the new-generation SEO checklist – the dynamic one! The dynamic SEO checklist updates content in real time.
It also means whenever a change is made to the website – you will get a series of next steps to execute – it helps your content rank!
AI-powered SEO checklist
With the help of artificial intelligence, you get a dynamically generated checklist that helps to execute the SEO workload.
In fact, this type of list can also help to carry out the list itself, using AI inputs. Once they are generated – one can add and tick them off your list – in the CMS directly.
This way you can also increase usability significantly.
Implementing the SEO checklist
If you are not already using the SEO checklist to manage the workload – you should follow the listed style:
Increase profitability
If you own an agency or an account manager – the checklist can be efficient since it can be reused and adapted for every client.
This can also save your time on research and development – to make it available to clients and staff.
In fact, the checklist for SEO tasks can also help with more efficient onboarding for new clients and help you expand the offering and improve client satisfaction.
By using advanced and automated tools, the managers can upload client checklists, templates, and video tutorials directly to the CMS dashboard.
It also means the materials for client success are easily accessible to everyone working on the site – for all time.
If you manage a team and create a framework for SEO account management – it can help you retain clients for the long term. The more efficient your SEO agency would be the the more opportunity you will be able to deliver with high-value outcomes and increased profitability.
Make knowledge more accessible
Make templates and checklists highly accessible to the juniors and even to the clients. you should also help your team to accomplish goals and this checklist can also serve as a knowledge base and help your team grow! On the other hand, this approach helps to drive visibility on the SERP.
Work on quality assurance
It is wrong to assume that amateur SEO specialist only uses on-page SEO checklists. For any seasoned SEO, a checklist serves as a means to maintain the quality of implementation while working with multiple teams and stakeholders.
Experienced SEO professionals maintain a checklist to ensure consistency of delivery while handling day-to-day tasks. In fact, according to SEO specialists, if you maintain a checklist and templates it becomes a lot smoother to transfer knowledge and experience.
Spruce up technical SEO efforts
Update page experience
Any new page experience signal combines core web vitals with the existing search signal. It includes:
- Mobile-friendliness
- Safe-browsing
- HTTPS security
- Intrusive guidelines
What defines Google’s Core web vitals? It is comprised of three factors; let’s have a look:
- First input delay: FID measures when people can interact with the page. To ensure a good user experience it is important to maintain the FID less than 100 ms.
- Largest contentful paint: LCP defines the loading experience of the largest contentful element on the screen. It happened within 2.5 seconds to offer a good user experience.
- Cumulative layout shift: CLS measures the visual stability of elements on the screen. Businesses should work on maintaining CLS of less than 1 sec.
One needs to measure the ranking factors in the Google Search Console. It highlights which URLs have potential issues.
You can avail of various ranges of tools to improve site speed and Core Web Vitals. Check tools like Google PageSpeed Insights to find out all the details. In addition, you can also check how different pages of your site are performing at various locations, operating systems, and devices.
Have a look at the level of optimization you can make to improve website speed:
- Implement lazy-loading for non-critical image
- Optimize image format for browser
- Improve JavaScript performance
- Find out the crawl errors
You need to make sure your site is free from crawl errors. It happens when a search engine tries to reach your website and fails.
Using online website crawl tools you can locate these issues. Once you crawl the site you can find out the crawl errors. Well, you can also check it with Google Search Console. You need to implement all the redirects with 301 redirects.
Go through the 4xx and 5xx error pages to find out where you want to redirect them
For better results, you should also look for i8nsance to redirect the chain or loop where the URL is redirected multiple times
Fix broken links
It is one of the crucial checklists for one-page SEO. Poor link causes poor user experience for your potential customers and search engines. Well, it can be frustrating for people to click any link and that doesn’t take them to the correct URL.
Here you should take a look at a couple of factors:
- Links that are 301 and 302 redirect to another page
- Links that go for the 4XX error page
- Orphaned pages (pages without any external and internal link
- The internal linking structure that is too deep
In order to fix broken links, it is important to update the target URL or remove the link altogether.
Avoid duplicate content
Content is the King. It determines the ultimate result of your SEO efforts. Hence, make sure there is no duplicate or thin content on the site. It can be caused by many factors like:
- Page replication from faceted navigation
- Scraped and copied content
- Having multiple versions of your site live
You must allow Google to index one version of your site.
Migrate your site to HTTPS
Back in 2014, Google announced HTTPS protocol was a ranking factor. Now, after a decade, if your site is still HTTP – it’s time to make a switch. It helps to protect your visitor data and ensure the data is encrypted. It helps to avoid hacking and data leaks.
The bottom line
Even small changes in your website can cause site health fluctuation. In fact, new pages, site migration, and redesigns do not always transfer over crucial SEO aspects like schema markup, robots.txt, and sitemap – hence, it’s better to move them to places where Google would not recognize them.
SEO strategists who are using formats of Google Sheets and MS Excel can only benefit from generative native applications and enhancement in the AI workspace race. In 2024, it’s time to see data-driven, AI-crafted guidance from the checklists to become more common. It’s better to download checklists, templates, and toolkits to develop a smoother SEO process and ramp up productivity.